Visiting original passage: B2B and DTC marketers find themselves on the zero-click search frontline
B2B and DTC marketers find themselves on the zero-click search frontline
digiday.com •
Marketers are waking up to the sea changes in consumer behavior triggered by the emergence of “zero-click” AI search. Some are moving faster than others, though.
B2B advertisers and brands that use a direct to consumer (DTC) sales model — and which often rely…
