Barbie maker Mattel and OpenAI partner to develop AI-powered toys

Megan Cerullo • June 14, 2025

The toymaker and ChatGPT developer are teaming up to develop toys and games that incorporate artificial intelligence.

Barbie maker Mattel is partnering with OpenAI to develop generative AI-powered toys and games, as the new technology disrupts a wide range of industries, Mattel announced Thursday. Mattel billed th… [+2724 chars]

Visiting original passage: Barbie maker Mattel and OpenAI partner to develop AI-powered toys

Twitter
Facebook
Pinterest
Linkedin

Barbie maker Mattel and OpenAI partner to develop AI-powered toys

Modal Title