CNBC's The China Connection newsletter: Chinese exporters increasingly need to build brands to survive

• June 19, 2025

The game for survival has changed in China's fast-growing industry of smaller businesses selling overseas via the internet.

JINHUA, CHINA - JUNE 16: Employees of a cross-border e-commerce enterprise sort and package express parcels in preparation for the 618 Shopping Festival on June 16, 2025 in Jinhua, Zhejiang Province … [+8528 chars]

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CNBC's The China Connection newsletter: Chinese exporters increasingly need to build brands to survive

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