Visiting original passage: Making Sense of DSP-SSP Convergence
Making Sense of DSP-SSP Convergence
Allison Schiff •
DSPs are building tools to bypass SSPs and SSPs are trying to cut out the buy side. It’s a dramatic tale, at least by ad tech standards. But the real question in the noise is whether the technology improves advertising effectiveness, says Kara Puccinelli, chi…
