Visiting original passage: Marketing ‘sliding to the side’ of the boardroom. How can CMOs fight back?
Marketing ‘sliding to the side’ of the boardroom. How can CMOs fight back?
Sam Anderson •
McKinsey’s CMO Growth Research Survey finds confusion in the C-suite about the remit of marketing departments. Its co-author talks us through what you can do to change that.Consulting giant McKinsey has kicked off its agenda for the 2025 Cannes Lions festival…
