Omnicom wraps up its Cannes Lions presence with a YouTube livestream partnership

Michael Bürgi • June 20, 2025

The partnership lets OMG clients target high-traffic live-streaming content, including sports, entertainment and shopping on YouTube.

Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series →Mere months away from closing the ultimate partnership in an … [+3429 chars]

Visiting original passage: Omnicom wraps up its Cannes Lions presence with a YouTube livestream partnership

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Omnicom wraps up its Cannes Lions presence with a YouTube livestream partnership

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