Online likes and lies: The 2025 influencer marketing playbook

Shubho Sengupta • July 15, 2025

India's influencer economy boom, from bloggers to creators, reshaping marketing landscape with authenticity, engagement, and ROI focus.

Fifteen years ago, the Great Indian Influencer was a perfectly coiffured, English-medium-type blogger (Wordpress, usually) from south Delhi, coyly promoting a fashion or skincare product on Twitter o… [+5721 chars]

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Online likes and lies: The 2025 influencer marketing playbook

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