Visiting original passage: The brand is dead? Long live the brand (sort of)
The brand is dead? Long live the brand (sort of)
Gordon Young •
At a raucous Cannes Lions debate hosted by System1, Scott Galloway, Rory Sutherland and e.l.f. Beauty’s Kory Marchisotto tackled one of marketing’s most existential questions: has the era of brand building come to a dramatic end – or is it just evolving? The …
