The High Cost of Guesswork: One Company is Rethinking How Businesses Deploy Advertising Campaigns

Callum Turner • June 26, 2025

With global advertising spending projected to reach $979 billion in 2025, Vado Analytics warns that an alarming portion of this budget can go to waste, as far too many campaigns are built on incomplete or imprecise data.

As everyone already knows, effective advertising is essential at a time when attention spans are short and competition is relentless. With today's media landscape, it's never been easier to deliver a… [+6037 chars]

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The High Cost of Guesswork: One Company is Rethinking How Businesses Deploy Advertising Campaigns

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