Rakuten Advertising, formerly known as Rakuten Marketing, is an affiliate marketing network and solution for publishers and advertisers, including programmatic display and retargeting technology.
What Does Rakuten Advertising Do
Rakuten Marketing has been great for all-in-one digital marketing tools, from affiliate marketing and display advertising to search marketing capabilities. Its attribution platform helps companies trace the performance of their marketing across multiple channels, which is really valuable for companies seeking data-driven marketing solutions.
Rakuten Advertising Pricing
The platform operates on a net-60 payout schedule for affiliates, with various options available: direct deposit, PayPal, and checks (some geographical restrictions may apply). The minimum payout threshold is $50, which is quite competitive in the industry.
Rakuten Advertising History
Founded in 1996 as Linkshare, the company was acquired by Rakuten in 2005-a milestone that finally placed it in the big league. Its rebranding to Rakuten Marketing brought more global reach and technological capabilities.
Summary
Rakuten Marketing is indeed a powerful digital marketing platform. Although the interface may feel a bit antiquated and the learning curve somewhat steep, the depth of its features, its global reach, and the quality of its merchant relationships make it a valuable tool for serious digital marketers.
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