Google Keyword Planner is an incredibly powerful, free tool that Google has created to help website owners, advertisers and SEO professionals find new keywords and plan a campaign based on Google search. With various updates lately improving its functionality, it remains one of the first stops for keyword research. For this review, let's get a closer look at what it offers, how much it costs, its history, its pros and cons, and any unique features it might have.
What does Google Keyword Planner do
Google Keyword Planner analyses relevant keywords users provide by showing volume, competitiveness of search, and bid estimates. It has two major tools: "Discover New Keywords" and "Get search volume and forecasts". These can be used for providing keyword suggestions for search campaigns.
Google Keyword Planner Pricing
Another one of the striking features of Google Keyword Planner is that it is absolutely free to use. However, you can only use it provided that you have an account with Google Ads. You can create one easily and without necessarily running an active campaign.
Google Keyword Planner History
The Google Keyword Tool was replaced by the Google Keyword Planner. With each passing period, the tool has been upgraded multiple times to make it friendlier and useful for users. Some of its fresh updates that one can perform with this tool are entering up to 10 seed keywords, trends for individual keywords downloadable as well, and suggested bid ideas based on advanced forecasts.
Conclusion
Google Keyword Planner is an essential resource for any SEO professional or anyone interested in online advertising. With ease of use in mind, this tool truly enables people to conduct keyword research efficiently. This tool helps both experienced marketers and beginners to work out an effective search campaign and drive more traffic to their websites.
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