Moz Pro

Moz was founded by Rand Fishkin and Gillian Muessig in 2004. It was called SEOmoz, and started as a blog and an online community.

And Its Moz Pro is the do-it-all SEO solution to help you rank higher, drive qualified traffic to your website, and run high-impact SEO campaigns.

It is famous for its SEO metrics such as Page Authority (PA) and Domain Authority (DA) . PA is a score developed by Moz that predicts how well a specific page will rank on search engine result pages (SERP). And Domain Authority® (DA) is a search engine ranking score also developed by Moz that predicts how likely a website is to rank in search engine result pages (SERPs).

Since 2004, Moz has provided different feature sets for newcomers as well as SEO professionals. This review shall cover their pricing, metrics, unique features and more for you.

What does Moz do

Moz provides you with several SEO tools that include keyword research, link building, site audits, and rank tracking. One of their tools is the Keyword Explorer by Moz, which allows users to find and select the best keywords to target in order to enhance their content strategy and ensure that they will choose the proper keywords and rank in the search engines well.

Moz Pricing

Moz Pro provides a Standard Plan and Medium Plan for most SEO experts.

Each of these packages has a 30-day free trial to show and tell what can be done with the different features.

History of Moz

Moz has kept evolving since the beginning. New features were added in order for the toolset to be competitive in the landscape. It started as an SEO community that morphed into a complete toolset, which covered everything from keyword research to site audits.

Summary

Moz.com is perhaps one of the best SEO keyword research tools available out there. Whether you are a newbie in SEO or an advanced marketer, Moz is a good option for you to choose. 

The product (Moz Pro) starts at 99 USD.