Indiegogo

The world of crowdfunding has dramatically changed, and Indiegogo is one of the pioneering platforms that changed how creators bring their ideas to life. Being someone who has seen many platforms come and go, I am deep-diving into what makes Indiegogo tick.

What Does Indiegogo Do

Indiegogo is a crowdfunding company that allows makers of things  to raise funds for their projects by finding and connecting them with passionate and interested backers. Indiegogo has both fixed and flexible funding campaigns, with expertise in supporting technology, creative works, and community projects, which makes Indiegogo very different because they also offer something special: after one's successful campaign has closed, InDemand,which is the bridge between crowdfunding and commerce and is available to all campaigners after they meet their original campaign goal, lets your raised funds continue long after.

The site uses a pretty basic pricing system. In addition to payment processing fees of 3% + $0.20 per transaction, Indiegogo charges a flat 5% platform fee of the total amount raised. This can be a bit expensive for some creators, but on the plus side, you retain whatever you raise if your target isn't hit, even though this has its own different set of responsibilities.

Additionally, their payment processor applies a processing fee that varies by location and currency. Here’s the pricing page from Indiegogo.

Indiegogo History 

Indiegogo has grown from a simple crowdfunding website into an all-encompassing entrepreneur platform since its launch in 2008. The site has hosted thousands of successful campaigns, with some projects pulling in millions of dollars in funding. Among the major milestones in their journey to support innovation was the introduction of equity crowdfunding and the partnership with Arrow Electronics.

Bottom Line

Indiegogo is still a great option to consider for creators who want to bring their ideas to market, especially if they need more flexibility in their crowdfunding approach. Although far from perfect, the combination of flexible funding options and robust features makes it a very compelling platform for both creators and backers alike.

For the audacious and ambitious entrepreneur, Indiegogo gives the tools and reach to bring ideas into the real world. Just remember to plan your campaign well and be very active in your community for the best chance of success.