Samsung Bespoke Refrigerators with AI Family Hu plus and AI Vision Inside

Samsung's Bespoke refrigerators, founded in 2019, is a smart refrigerator with smart features like AI Vision Inside™, offering better food preservation.


Samsung, a South Korean company, is one of the world's largest producers of electronic devices. Founded in 1938, Samsung has grown from a small trading company to a global one with a diverse range of products. In 2019, Samsung introduced the Bespoke refrigerator series, revolutionizing the home appliance market with customizable front panels, allowing users to personalize their refrigerators.

Bespoke 4 Door Flex™ Refrigerator with  AI Family Hu AI Vision Inside panel open

Product Series

The Bespoke series includes various models like the 4-Door Flex, 3-Door French Door, and more, each with a different lifestyle and kitchen space.


What Bespoke Refrigerators Does

Samsung Bespoke refrigerators are designed to keep food fresh while offering flexible storage options. They come with features like the Beverage Center™, FlexZone™, and dual auto ice makers.


Unique Features

Bespoke refrigerators stand out with their ability to customize color and material, Wi-Fi connectivity, built-in water pitchers, multi-style ice dispensers, and premium humidity control. They also feature smart systems like AI Vision Inside™ to track groceries and manage expiration dates.



  Samsung Global Newsroom. "A Refrigerator Revolution: Samsung’s Bespoke Fridge Has Been Taking the World by Storm." October 20, 2021.

  Samsung Newsroom. "Better with Bespoke: Here’s Why Samsung’s 2021 Appliances Are Putting Customization First."

  SamMobile. "Samsung has sold over 3 million Bespoke series refrigerators since launch."

The product (Samsung Bespoke Refrigerators with AI Family Hu plus and AI Vision Inside) starts at 3249 USD.